Advent 2023 Graphics
In previous years, Fastmail Advent was a series of posts on the blog written by Fastmail team members and posted between the 1st and 25th of December.
For 2023, Advent consisted of 25 posts on Mastodon with the theme “#FastmailAdvent2023: 25 days of better email” written by a variety of staff members.
Images were created after topics were agreed on but prior to approval of related social copy. All 8 social graphics were completed within a 2-week cycle. Mastodon posts with images received higher engagement.
Successes
Fastmail gained ~1.5k followers during this time.
Social media posts were more likely to be viewed/shared than blog posts.
Hero Image for the Advent Blog Wrap-Up
On December 26, a blog post was published containing a wrap-up of the Mastodon topics.